There is an old adage that states, “It pays to advertise”. In those long ago days, BC (Before Computers), businesses could open in the real brick and mortar world in small towns and never pay for one word of advertising. But those days never existed in the current marketing world. (more…)
Social media offers the latest roundup of online technologies based on the concept of community. Sharing opinions, posting comments, participating in discussion boards and simply exchanging media files are all facets of social media on the web today, and social bookmarking and networking are just a couple of these online activities. Knowing how to develop your business so that it is conducive to social media applications can help you interact with your customers in a variety of new ways and ultimately lead to the branding awareness you desire. Attractive websites that encourage user interaction are making the business of marketing much easier.
Social media sites encourage users to set up a profile and interact with other community members. Communities and niche channels develop organically, with limited effort from a company or site owner. By joining some of these networks as a business entity, you can create a valuable presence with a variety of customers and find out what they are most interested in.Submitting valuable articles and content, and then sharing it in a niche community, is an excellent way to create a positive presence in the world of social media, but there are some specific steps involved when publishing on the web.
But why is social media so important in your everyday business and marketing efforts? What role does it play in reaching your target market? These are both questions that many business owners and individuals will ask, and determining the effectiveness of social media will be a part of your Internet marketing strategy.
Social media is quickly becoming one of the web’s fastest growing online activities, a place for customers in a variety of markets and niche communities to learn, educate others, and interact with other buyers. As a result, it is in your best interest to track and gauge different patterns.Consider social media just one channel to accurately gauge your customers’ interests, tastes, and preferences. Each contributor is essentially volunteering testimonials on products, likes, dislikes, and other information that was once only available from direct market surveys or interviews. Social media platforms offer you some insight on what the customer truly wants at any given time.
Definition of Social Media
It is a kind of medium whereby user-generated information are shared within individuals and businesses. It allows them to interact and participate between users, on any topic that interest them, and engage in conversation to build bonding.
Social networking communities are another opportunity to connect with the current social media channels. Every attempt you make your brand and web presence to stand out from your competitors can be increased tenfold when you join a consumer-driven and user-generated community such as MySpace , LinkedIn and other social networking sites. (more…)
Each social networking site is designed differently, but ultimately allows users to create a profile, update their preferences, and share this information with friends and family. Since they are creating this growing network of information, a pattern of tastes and preferences is established – and made publicly available. This profile is the key element of interest to marketers; it’s created with basic registration and in most cases, an e‐mail address and login name allow complete access to the social networking platform. The visitor can begin publishing their activity to share with fellow social networkers, and this creates a network of categories.
2 Main Steps are described as shown.
Create your profile on your selected social networking site. Upload a photo (if there is) and do not use a fake name.
Type in as much true information as possible about yourself or your company. It must be relevant to your targeted audience.
Search for targeted friend profiles and identify the audience who are likely to be interested in what you got to offer.
Add them as your friends but do not overdo it. The social networking site will see you as a spammer if you add too many friends at a time.
Send them an introductory and conversational message. Address them by their name as it would be more real and they will not see it as an automated message.
You should NEVER:
Do not create a “product” profile, unless you own a world famous brand or product. People who you will be friending and interacting with will have “who the heck is this?” reaction. You will be most probably be ignored or reported as spam in the worst casescenario.
Do not use tracing cookies or software to track, interfere and gather data on the user’s computer. This is definitely unethical.
Do not infringed other peoples’ copyrights by using their photos or contents without their permission. If you really need to use their photos or contents, send them an email to request and suggest linking back to their site. In most cases, they will allow you to use it.
Do not use too “flashy” graphical effects or text. This will make your site hard to read for the readers. You want your readers to understand the message that you want to bring across, not asking them to figure out what your site is all about.
Social Networking websites, over the past few years, have rapidly increased in popularity, so much that many are wondering why.
If you have used a social networking website before, it is likely that you are already fully aware of their popularity and the reason for popularity. There is just something about these websites that draw in millions of Internet users. With a wide variety of different social networking websites available, there are a wide variety of different reasons for their popularity. One those reasons being the ease of use. (more…)
Twitter is a micro-blogging platform that allows its users to communicate and stay connected through answering one simple answer – “What are you doing?” – in 140 characters just like a SMS message. Business are using Twitter as way of extending their customer service, keeping interested parties up to date on their latest news and giving exclusive deals to their followers. It allows companies to do a better job at reaching out to the consumers, create a branding awareness and marketing channel.
Social networking is all about conversations. Many people have asked “how can you communicate any important message in just a few words, limiting to 140 characters? How could we market the product across to the consumers?” Great marketers will tell you being concise is the skill of a great marketer. And with the ability to embed links into your tweets, you have the option to link to larger message content, website or promotions. If you browse a bit through Twitter, you will undoubtedly find Twitter users for a lot of popular online and offline brands, that simply track their day to day progress and update with valuable breaking news. The thing about twitter branding is that it’s a lot more personal, helping you to thin the line between you and your customers. As it’s the case with most social media services, you can use Twitter to market and pitch your products. However Twitter won’t directly help you market your content but rather indirectly by helping build your brand name and authority. After you have established yourself as an authority to your audience, sales will follow as well.
Benefits for Companies Using Twitter
Build relationships and networks – the era of the monotonous press release are over
Complement existing customer service
Direct people’s attention to good things
Listen to what consumers are saying about your product – both good and bad
Participate proactively in discussions with your customers
Breaks news faster than other sources
Conduct market surveys
Help with business development
Create a back-channel at events for instant feedback
Should You Be On Twitter?
Do you want a low or no cost tool to add to your marketing mix?
Do you want immediate feedback on what your customers think?
Do you want to pro actively engage one to one with customers?
Are you willing to be transparent and authentic and not hide behind corporate speak and/or policies?
Are you prepared to respond to your audience?
Are you comfortable with “building good will” as an objective?
Are you able to devote the time to do this right?
Marketing is about finding the right tools for the job. Define your purpose of having an account and what type of updates will be given so that consumers can decide if they want to follow or not. Fact is Twitter is just lovely and I would not hide the fact that I am a fan myself. Why not add me at @JasperOng…
MySpace is a kind of social network that is extremely hot right now. It gets millions of visitors to its site each day and it is one of the most visited websites in the world. MySpace is a phenomenal and provides marketers another river to market their resources abundantly as it consist a large network of individuals. (more…)
There are a great number of social media websites online, more than 500 websites. You want a community that gives you fresh news on topics you care about. You want something that sends prospects and traffic while branding your business. You want a social media website with a long term returns on investment. (more…)
One of the newest ways in social marketing is Twitter. It is the newest craze that a lot of people are using now. Not only is it a way to get to know more people, it can also be used to get traffic. Getting Twitter traffic can maximize your exposure in ways you may have never imagined. If you don’t have a Twitter account, then you will need to sign up for one. It’s easy and it only takes a few minutes. The best part about having one is that it is free. In order to get Twitter traffic, you must follow proper etiquette. There are things that you should and should not do in order to make your Twitter site effective.
First you want to build a list of followers to your Twitter site. Twitter traffic depends on getting followers. Followers can help you get exposure and vice versa. Take time to build your list of followers and cultivate a relationship with them. Get to know them and allow them to get to know you. You want their trust just as much as they want your trust. When you are posting tweets to your Twitter site, provide the posts with substance and meaning. Your followers will be interested in what you have to say and will continue to come back for more. You can get more Twitter traffic as long as you are sincere and honest with your posts.
Continue to participate and observe your followers. If you don’t post tweets, then your followers will think that you are not interested anymore and will stop tweeting at your Twitter website. Getting the most out of Twitter traffic hinges on whether or not you participate in engaging with your followers. To keep the relationship going, you can tweet on comments that were sent to you from previous tweets. This way, you can post your tweet again and include your link. This is a subtle way that you can use to promote your business. It would not be considered spam because your purpose was to comment on the tweets. If you have a lot of followers, then your chances are greater for people to visit your website.
One thing that you should not do is to overtweet. If you send too many tweets, followers will be turned off and go elsewhere. Also, if your tweets are not interesting, followers will not stick around. It’s important to keep the momentum going if you want to continue getting Twitter traffic.
If you enjoyed this post, please share it with your followers on Twitter! I appreciate it, and I’m sure those who get it as a result of you sharing it will appreciate it too!
P.S. Be sure to leave your comments while you’re here. I always look forward to your thoughts and feedback. So I’m listening… Drop me a comment.
The world as we know it has changed forever with the emergence of the Internet. We now have access to people, places, technologies and information through a single click. There’s a whole new world out there to engage, interact with and inform using online social media tools. In today’s business scenario, social media offers an easy, affordable and effective way to connect with your target audience and create brand awareness. (more…)
Facebook has finally decided to give its users an easier way to share their profiles. In about two days, the social network will let users chose an alias for their Facebook profile on a first-come, first-serve basis. On Saturday June 13 at 12.01 a.m. Eastern Time, you can grab a username of choice that will redirect to your Facebook profile. (more…)
It only takes a few minutes to follow someone on Twitter. The “follow-me on Twitter” model is what people use to get people to communicate with them on their Twitter website. This is the way that people get acquaintance with one another as you participate in conversations with them. (more…)
Internet has become really common in the present age and everyone have the access to the Internet. Now every business is getting online and is available to everyone in the world. In this era, every business is having success due to the use of Internet. It’s not something shocking that every business is now present online and every individual can buy anything he wants online through different websites developed by various organizations. (more…)
2009 had become an era where traditional marketing strategies had almost become absolute. Companies and consumers had stated using social networking as it allows users to reach anyone anytime with a specific and personalized message. From a marketer’s perspective, this is definitely more valuable than one strategy which constraints you by only sending a single message to the entire network. (more…)
Dell targeted around 80,000 employees working with them. Their aims seemed to be the changing of the culture of work inside the company regarding ‘email’ and deal with the tools in social media which are generally popular. They aimed at reduction of the constant email traffic and make the discussions among employees transparent. (more…)
Google has definitely come a long way to become the current leading GIANT in search engine. All Internet users had already seen the versatility of this search engine. Today, Google has become the most dominant search tool on the web, with an index of over 25 BILLION pages, while handing over 200 million queries a day. (more…)
A social media marketing strategy is for everyone no matter how big or small your company. But whether social media tools works for you or not depends on how clear you are about what you want to achieve. You need to understand your target audience and how they use the Internet to successfully promote your business. Traditional marketing methods have to be in sync with your social media marketing strategy for it to be extremely effective. (more…)
Ford has realized the power of connectivity that social media provides to people and its extension to the promotion of products and brands promotion. It is becoming easier and easier to interact with each other. As we all looking for human interaction, social networks help us satisfy this urge. (more…)
As we all know that social networking is the only place where you can connect with several people and can deliver your mind’s thoughts and whatever is running inside your mind. In this manner, Twitter has always given a helpful hand to those people who want to increase their company’s sales and want to interact with various new people. Twitter provides you positive edge to make your company popular and to tell about your products and services to those people who are unaware of your company. This means that you are no longer far away from your success when you start making connections with your clients and with other people who can be your customers. (more…)
The mobile phone is most important whenever an emergency arises and anyone can contact and reach to you. One of the other features is messaging that is you can text your friends and at a time talks to several people. It also helps to give any important message if a person is not available on call. The other features of cell phone are camera, MP3 player, games, fun tools, web and many others. Now the mobile devices are developed in such a way that an individual can have an easy approach to internet through their cell phones. This is one of the main reasons why social networking is growing with the pace. (more…)
I have been often hearing people asking this question, “Why should I use social media?” This reminded me the time, 5 years after the Internet boom, where everyone were asking “Why must I own a web site?” This also brought me back to an old question “Why should I email you when I could just affix a stamp and mail it out? OK, maybe no one remembers the old email address question, but I heard that when email was first introduced, most people were appalled with the idea of using email instead of traditional mailing and saw it as troublesome and insecure. (more…)
The Internet had become even more competitive, the significance of search engine optimisation continues to increase. You can get the most out of your online marketing efforts by following the seven strategies that the top ranking sites are doing which improve their rankings tremendously. You may think that these sites invest tons of money in order to get their high rankings. (more…)
Social media is a new phenomena but it has developed quickly over the past few years. It is a mixture of sociology and technology and it uses the people as its subject. The evolution of social media has taken over the industrial media which includes TV, newspapers etc. The era of industrial media is about to end because the social media is becoming the new norm now. The best thing about the social media is that every one can participate and every one can publish his piece. (more…)
It’s a true fact that social networking media has shown remarkable performance in grabbing the attention of people. Through social networking, people are able to know about what they are and what types of opportunities they can obtain to promote their network. You would have seen several social media network where people like to know about each other and want to make longer relationships. In this manner, Facebook, Twitter and MySpace are on top of list where people want to share their feelings, creativity and innovation. According to one survey, this marketing tool is more powerful than ordinary adverting tools like televisions ads, radio announcements and hoardings etc. (more…)
If we talk about the most popular advertising tool in business industry then we cannot miss social media which is playing integral role to make any brand popular. This is the source through which people know each other. People get familiar with those functions of making connections which were veiled before. Through social networking media, you can discover several unique behaviors of people. You come across by the people’s interests as well as you get connected with their lives in a different manner. There are several big brands who are moving towards social media for obtaining utmost feedback of their clients and customers. (more…)
In this fast paced modern world, everybody is in search of those advertising channels which can provide fastest outcomes within short interval of time. This is the reason, why people are moving towards social networking on internet which is considered to be one of the most effectual ideas till now. Basically, social networking is meant to be building strong relationships with people online. (more…)
Developing the product’s brand is perhaps the most challenging for business owners. The competition is always working toward the same goal: create a necessity product that is unique from others. Consumers often search for the cheapest, most effective or most popular product. So if you do not fall into any of these three categories, you can forget getting your product, service or business out there? (more…)
Are your business connected to the social media revolution? If you want to stay ahead of your competition and allow consumers to interact with your brand, social media is definitely the way to start. This is a long term marketing strategy as it takes time to build a community. If done correctly, social media helps to drive potential customers to your website and creating awareness for your brand.
Foremost you need to have a Facebook personal account before you can create a Facebook fan page. Scroll to the bottom page once you are logged in and click Advertising, followed by Pages and then click Create Page. Do note that it is important to categorize your business in the right category as it helps users to locate your company. (more…)
For the first time since Social Media Online, we are offering our professional SEO services that will help your website to be search engine optimized and build high targeted, potential and convertible traffic to it.
This will increase your search engine visibility which in turns increases your SEO ranking and get more interested buyers instead of browsers to your website. This creates a chance of higher conversion rate resulting into sales. (more…)
Monday, April 13, 2010 – Today Social Media Online is excited to offer its professional Search Engine Optimization (SEO) services to interested parties who are looking for higher website visibility and search engine rankings. These completely new SEO services are proven to increase awareness and rankings of your website, designed to help you optimize your website with all the necessary factors according to Google’s Guidelines. (more…)
The success of any social media largely depends on the way social marketing tools are utilized. In the world of social media marketing, many people have been unable to get the desired result. The most common mistake they commit is that they utilize the social media tools in the wrong way. Those who have been successful in this field are the ones who have been persistent to keep on trying till they succeed. (more…)
Social media has become part of our lifestyle for most of the internet users today. There is no doubt that social media is the new web power. It has all the ingredients that can make the web the best thing that internet can ever present. The social media has enabled us to communicate effectively and in various ways. It has also enabled the information flow to be very quick and far reaching. There are no limits and no one is deprived of the latest information and knowledge. (more…)
Social bookmarking is a great new tool that can help you to drive traffic to your website. It’s not a very old technique and it has been here just for a couple of years. Today one can create high-targeted traffic websites and blogs. All you need is good promotion. You can attract more and more traffic to your website by leaving link backs and by using the other techniques like social media marketing strategy and social bookmarking. By using the social bookmarking effectively, you could get better page rank. (more…)